2016 Digital Consumer Survey shows 'sluggish' consumer demand
The 2016 Accenture Digital Consumer Survey for communications, media and technology companies polled 28,000 consumers in 28 countries on their use of consumer technology.
The research indicates that consumer demand is sluggish across a number of categories from smartphones to tablets and laptops. And unfortunately, demand for the next generation of devices enabled by the Internet of Things (IoT) is not growing fast enough to offset declines in traditional categories.
Price, security and ease of use remain barriers to adoption of IoT devices and services. For the majority of consumers, the lack of a compelling value proposition is reflected in concern over pricing.
Security is no longer just a nagging problem, but a top barrier as consumers choose to abandon products and services over security concerns. And, while progress has been made, challenges with ease of use and customer experience remain roadblocks. Download the 2016 Igniting Growth in Consumer Technology report.