Digital change is transforming consumer behaviour

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Michael Ossipoff, Director Capability and Innovation at Telstra, addressed a capacity crowd at the Caloundra Chamber of Commerce and Industry Better Business Breakfast on 6 March.

Michael shared his insight into the major trends for business:

  • the customer is the centre of everything you do
  • consumers are increasingly connected so ensure your business provides a quality online experience
  • plan for the future and operate in the way your customers think.