Digital change is transforming consumer behaviour
Michael Ossipoff, Director Capability and Innovation at Telstra, addressed a capacity crowd at the Caloundra Chamber of Commerce and Industry Better Business Breakfast on 6 March.
Michael shared his insight into the major trends for business:
- the customer is the centre of everything you do
- consumers are increasingly connected so ensure your business provides a quality online experience
- plan for the future and operate in the way your customers think.