Digital Readiness report reveals small business far from ready
Many Queensland businesses are in a state of “digital paralysis” and lacking the skills and resources to take advantage of new technology, according to new research.
The Chamber of Commerce and Industry Queensland (CCIQ) has released its third annual Digital Readiness Survey and it reveals some concerning statistics for small business.
The CCIQ study, done in conjunction with iiNet Business, shows that businesses are less digitally ready in 2015 than they were in 2013.
CCIQ General Manager of Marketing and Communications James Flaherty said the findings of the report confirmed that Queensland small businesses had to be better prepared to embrace innovation and new technology.
Key results of the Digital Readiness Survey include:
- 61 per cent of companies receive less than 10 per cent of revenue from online sales
- 60 per cent of businesses have reported a security breach in the past year
- 59 per cent of businesses don’t have a digital marketing plan underpinning social media activity
- 28 per cent of businesses believe there is a disconnect between technology and business strategies
- 26 per cent of businesses said they did not have enough IT staff
- 25 per cent of businesses worry about a digital skills shortage.
Read the full article Digital Readiness report reveals small business far from ready.